It originates from switzerland.
What does the original name mean? What is it's translation in English?
The name means "swiss type face" in swiss.
What year was Helvetica created?
It was created in 1957.
What is the design style that Helvetica brought to popularity worldwide?
The style of design is "Swiss design".
List the names of 3 different design styles or design movements that are discussed in the film.
3 design styles are: Post modernism, style movement and grunge typography
Where can examples of Helvetica be seen? Can you spot some examples on our own campus? Use your camera and take a picture of a few examples and include in your blog post.
Helvetica is basically everywhere you look you can see it on street signs, sides of buildings, warning signs etc.
By Wim Crouwel: graphic designer, and typographer from the Netherlands
By Massimo Vignell: graphic and environmental designer from Italy
By Michael Bierut: graphic designer, critic, and educator from Ohio
By Matthew Carter: type designer from England
How does a typeface create a mood, feeling or image? Can you describe an occasion when you had a particular reaction to something in print, not because of the content, but because of the typeface?
Typeface creates a mood by describing it based on looks. For example, if type is bold it is usually saying something serious and is putting out a message. Whenever I see a sign that gives out a warning, it usuallay has a bold title that says "WARNING". This always catches my attention and I read the sign. The boldness of the type seems to make the sign more serious and rather official.
In HELVETICA, design writer Richard Poynor says, “The designer has an enormous responsibility” as the person who is “putting wires into our heads.” What does he mean? How would you define that responsibility?
What he means by "responsibility" is that the designer has to put the right idea in your head by describing the idea based on the design and how it looks. By making things look a certain way, they influence ideas to click in your brain.
Think of the font you most commonly use when working on your computer. Which one is it and why do you use that one?
I usually just use the default font whenever typing things up which is "Arial". This is because I had never really paid much attention to fonts until learning about "Helvetica". If I'm using MLA format then I would use "times new roman".
American designer David Carson says, “Don’t confuse legibility with communication.” What does he mean? What’s the difference between them?
He means that something that is just legible doesn't always communicate the right message.
How is design an expression of the times? How does politics affect the art of design?
A design expresses the times because certain styles are from different time periods. So most of the time you could tell if a certain design was from the 80s. Politics affects design because a huge amount of designs reflect some country or political event. For example, helvetica is the font of the vietnam war.
What is your reaction to the grunge style of type and design? Why do you think you respond to it that way?
My reaction is that it is very dramatic because the letters stand out based on the design or theme of the type.
Imagine that the post office, your local bank or other government or corporate entity whose signage is familiar to you started using a different typeface. How would that change their image or your feeling about that business or organization?
It would change my whole perspective of what the company is like or what it does.
What might you take away from this film in terms of possible effects on your work or other aspects of your daily life?
I take that the way things are presented or the way they look can completely change someones perspective on the way they see it.
What changes, if any, has this film made in how you think about print and graphic design?
It has made me analyze more so on how I see things based on they that they look.
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