SCHWAG

Vector Art

Category #5

Category #4

Category #2

Category #3

Category #1

SHELL (logo research)

       I am focusing on the Shell gas station in my research for this paper. Shell was owned by Marcus Samuel.The first logo that he created in 1900 for SHELL was black and white. This is when shell was shipping kerosene to the "far east". The logo continued to change into various shapes of a seashell. In 1915 they started selling gas and built up gas stations in California. At this time there was a lot of competition for selling gas. In result, the company had to think of a way to attract more customers. They did this buy evolving the logo into a bright red and yellow sea shell which also said in white letters on it,"SHELL". There was also evidence of the red and yellow colors coming from the owners coat of arms. The new logo was mostly a graphical element but had a flashy title of white helvetica on it. The logo slowly evolved in small ways until 1999. This is the last time the logo was updated and since the company is so well known in the current day, the company decided that it was safe to take off the type face "SHELL" on it. It is now just the red and yellow seashell.

LOGO notes

• logo and branding and identity: developing and understanding of the branding framework
• brand is the "perceived" emotional corporate image as a whole, it is the reputation both claimed and perceived

BRANDING

• a organizations brand or branding is essentially their public image
• a designer can create the framework for a brand, colors, fonts, artwork, style... but the audience completes the brand through an emotional reaction with it
• people connect with apple emotionally

WHAT IS IDENTITY?

• corporate identity is compromised of the visual aspects that form the brand
• close attention is paid to executing a consist experience for the viewer

WHAT IS IDENTITY DESIGN?

• the corporate identity includes strict usage o colors, font families, graphic elements and other guidelines, usually detailed in a corporate identity guide
• the identity can include the logo, logo variations, business cards, labels, envelops, letterhead stationary, advertisements, TV commercials, packaging etc...

PENCIL to VECTOR

• creating a logo design requires many phases
• many meetings and review sessions are required to arrive at a design that works
• converting a simple pencil sketch to vector art requires establishing graphic style, color, line shape and typography

FINAL ART: Graphic Style

• Decide what your "graphic style" will be

• Will it be sleek, technical and sedate?
• Will it be bold simple and cute?
• will it be cartoony, funny and cool?
• will it be high tech and 3D?
• wide range of styles designing logos

FINAL ART: Line Quality

• line quality refers to the smoothness and precise nature of your lines
• we use the Pen Tool to Create perfect smooth lines
• Take your time with this

Final art line shape

• If your have line art in your logo, your line shape is important
• do you want an artistic look to your line? try a custom "ArtBrush" from the brush library in AI
• these line shapes are all with the stroke Palette in AI

COLOR MATTERS

• color makes a huge difference, use colors that are appropriate for your design

SYLE 1

• uses i type face and font

STYLE 2

• uses different typefaces to create the logo design
• Have a balanced design with multiple type faces

STYLE 3

• typeface + a graphic element
• mostly focused on typeface

STYLE 4

• typeface + shapes/symbols
• 50/50 balance

STYLE 5

• graphic focused design
• focused mainly on graphic element

Magazine cover

My Portfolio

ROP Career Skill NOTES

PORTFOLIO

• letter of introduction
• resume
• list of references 
• letter of recommendation

Job seekers Trifecta

• a solid well written and well designed resume
• an equally well crafted list of positive references
• a flawless handwritten job application

Your resume should have..

• who are you and how can you be contacted
• your job objective
• tour level of education
• your work history or experience
• your special skills and abilities 

Edit and refine your resume

• take time to write your resume
• no typo's, use spellchecker
• no mistakes, look for double words, grammar errors
• no misleading information
• format you text for easy reading and searching

Resume writing tips

• list most recent job experience first
• list most important skills first
• leave out the obvious
• avoid negativity

 Resume writing tips

• go with what you got : summer jobs, volunteer service, clubs, relevant hobbies
• Don't have a degree or diploa? state your estimated date for completion, class of 201X

Style can vary

• just keep it professional, well organized and easy to read

ROP portfolio handbook

• contains tips and guides for all aspects of your portfolio

how to get started

• fin a program to write your resume
• use tips from handbook to know how to make it look
• align your resume info and objectives to that job

                                                                                                                                                                                                                              

YAKASEEDS

Motivational poster

Where does Helvetica originate from? What country? 
It originates from switzerland.

What does the original name mean? What is it's translation in English? 
The name means "swiss type face" in swiss.

What year was Helvetica created? 
It was created in 1957.

What is the design style that Helvetica brought to popularity worldwide? 
The style of design is "Swiss design".

List the names of 3 different design styles or design movements that are discussed in the film. 
3 design styles are: Post modernism, style movement and grunge typography

Where can examples of Helvetica be seen? Can you spot some examples on our own campus? Use your camera and take a picture of a few examples and include in your blog post. 
Helvetica is basically everywhere you look you can see it on street signs, sides of buildings, warning signs etc.

By Wim Crouwel: graphic designer, and typographer from the Netherlands

By Massimo Vignell: graphic and environmental designer from Italy

By Michael Bierut: graphic designer, critic, and educator from Ohio

By Matthew Carter: type designer from England

How does a typeface create a mood, feeling or image? Can you describe an occasion when you had a particular reaction to something in print, not because of the content, but because of the typeface?
Typeface creates a mood by describing it based on looks. For example, if type is bold it is usually saying something serious and is putting out a message. Whenever I see a sign that gives out a warning, it usuallay has a bold title that says "WARNING". This always catches my attention and I read the sign. The boldness of the type seems to make the sign more serious and rather official. 

In HELVETICA, design writer Richard Poynor says, “The designer has an enormous responsibility” as the person who is “putting wires into our heads.” What does he mean? How would you define that responsibility?
What he means by "responsibility" is that the designer has to put the right idea in your head by describing the idea based on the design and how it looks. By making things look a certain way, they influence ideas to click in your brain.

Think of the font you most commonly use when working on your computer. Which one is it and why do you use that one?
I usually just use the default font whenever typing things up which is "Arial". This is because I had never really paid much attention to fonts until learning about "Helvetica". If I'm using MLA format then I would use "times new roman". 

American designer David Carson says, “Don’t confuse legibility with communication.” What does he mean? What’s the difference between them? 
He means that something that is just legible doesn't always communicate the right message. 

How is design an expression of the times? How does politics affect the art of design?
A design expresses the times because certain styles are from different time periods. So most of the time you could tell if a certain design was from the 80s. Politics affects design because a huge amount of designs reflect some country or political event. For example, helvetica is the font of the vietnam war.
  What is your reaction to the grunge style of type and design? Why do you think you respond to it that way?
My reaction is that it is very dramatic because the letters stand out based on the design or theme of the type. 

Imagine that the post office, your local bank or other government or corporate entity whose signage is familiar to you started using a different typeface. How would that change their image or your feeling about that business or organization?
It would change my whole perspective of what the company is like or what it does.

What might you take away from this film in terms of possible effects on your work or other aspects of your daily life?
I take that the way things are presented or the way they look can completely change someones perspective on the way they see it.

What changes, if any, has this film made in how you think about print and graphic design?
It has made me analyze more so on how I see things based on they that they look.

typography initials

text face Cartman

Sugar Skull

typography notes

Typography

• ·      Legibility, keep font legible with a classic font
• ·      Serif is best with smaller fonts and can be complementary
• ·      Too many fonts will spoil design and confuse reader
• ·      Fonts that are too similar cause ambiguity
• ·      Use upper and lower case letters for optimum clarity
• ·      Alignment: left alignment reads easiest, consider eye flow as it moves down a page
• ·      Emphasis: use these tools with discretion and without disturbing eye flow
• o   Italics, size, bold, color, typestyle change
•  
• ·      Integrity: avoid stretching or disturbing type
• ·      Mac is not a type writer
• ·      Kerning aligns letters and makes things looks better

writing assignment

Ethan Rupp

Mr. Wilson

ROP graphic design

10/4/14

Writing Assignment

            The three primary colors are red, green and blue. Those colors are what make up the secondary colors as well by blending them in certain ways. For example, if you blend red and blue you will get purple. Tertiary colors are colors that are a primary blended with a secondary. So if you blended orange and blue, you would get purple. The difference between subtractive and additive color models is; subtractive is pigment-generated color and additive is light generated color. It affects our perception by attracting us to certain colors at certain brightness’s. For example, most of your decisions at the store when buying things are based on color.

Greyscale image             Monotone image                   Complementary colors

Color Palette flower

COLOR THEORY

my color notes

• Color in computer monitors is red, green, and blue to make secondary colors
• primary, secondary and tertiary
• purple is not on visible color spectrum because it is owned by a company
• pigment generated colors are red, yellow and blue but light generated colors are red, green and blue
• Pigment generated color is subtractive and light generating color is addtive

• dark color reseeds and light colors comes towards you
• RGB:red,green,blue
• RBY:red,blue,yellow
• CMYK:cyan,magenta,yellow,black
• Monochrome: Tints, shades and tones of a single hue
• Grayscale: black and white only
• Web safe RGB: hexadecimal compatible
• complementary
• split compelentary
• analogous
• triad
• tetradic
• quadrilateral
• Color palettes: pop art,russian poster art,metal,earth,beach,flowers,fruit,vegetables
• Different color palettes invoke mood,location,emotion
• color properties:cool,warm,bright,saturated..etc.
• Color intensity changes in relation to its surrounding color
• Color affects appetite

Nicholas Cage is an alien!

What happens when my brain tries to process things

Hungry P-40

bouncy blue ball

MY GIF

Different file saves