Typography
- · Legibility, keep font legible with a classic font
- · Serif is best with smaller fonts and can be complementary
- · Too many fonts will spoil design and confuse reader
- · Fonts that are too similar cause ambiguity
- · Use upper and lower case letters for optimum clarity
- · Alignment: left alignment reads easiest, consider eye flow as it moves down a page
- · Emphasis: use these tools with discretion and without disturbing eye flow
- o Italics, size, bold, color, typestyle change
- · Integrity: avoid stretching or disturbing type
- · Mac is not a type writer
- · Kerning aligns letters and makes things looks better
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